We have created a birthday projection mapping event for the Palladium shopping centre in Prague.
From 20 to 22 October 2017 the Signal Production enhanced the celebration of 10th anniversary of the Palladium shopping mall with the projection mapping. The Palladium wanted to give its visitors a gift and make their experience even more pleasant therefore they invited Signal Production to cooperate on such event.
A palladium or palladion is an image or another object of great antiquity on which the safety of a city or nation is said to depend. The word is a generalization of the name of the original Trojan Palladium, a wooden statue (xoanon) of Pallas Athena. Odysseus and Diomedes stole this statue from the citadel of Troy and it was supposedly later taken to the future site of Rome by Aeneas, where it remained until perhaps transferred to Constantinople and lost sight of after the conversion of the Empire to Christianity. In English, since around 1600, the word “palladium” has been used figuratively to mean anything believed to provide protection or safety.
The idea was to transfer the whole building into an abstract, modern temple that is hiding the palladium inside. The palladium becomes a light itself which illuminates dark places and is perceived as a symbol of hope and protection. This intense light gradually merges with walls, floors and other elements of the building appearing during the projection in a way that reminds creation of a jewel. In the end, the palladium-light turns the edifice into a beautiful safe shelter that protects its visitors as shells protect pearls inside themselves.
In collaboration with Hyperbinary studio, we have prepared a 6 minutes projection mapping that ran on the facade of the mall for three nights. If you missed it live, check the video mapping below!
If you liked this video mapping, feel free to check out some of our other projects, that we have done prior to this one.
Client: Palladium shopping mall / Property Management Solutions
Production: Signal Productions (Martin Pošta, Lenka Jiroutová)
Visuals: Hyperbinary (Jan Šíma, Amar Mulabegović, Filip Roca and Jindřich Novák)