Sephora in Dubai

0 Posted by - 02/01/2014 - Videomapping, Work

Yet again we were invited to create a unique video mapping installation in Dubai. This time it was for an international cosmetics brand Sephora, that belongs to the LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, a French multinational luxury goods conglomerate, headquartered in Paris.

The story behind the project was a bit different this time. We were asked to create a projection based on the creative concept created by French ad agency BETC, which is normally created by our studio, nonetheless we accepted the challenge.

The Soukh al Bahar building is specific in its architecture and surroundings. The downtown Dubai is extremely lit up, so it was a bit challenging, but in the end with the help of the people from EMAAR group we managed to bring you this video. Enjoy!

Client: Sephora, Dubai
Concept and visuals by Amar Mulabegovic (themacula.com)
Visuals by Dan Gregor (themacula.com), Martin Duda
Concept, Music composed by Ondrej Skala {JTNB}

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