We created a projection mapping for Sephora in Dubai

1 Posted by - 02/01/2014 - Projection mapping, Work

Yet again we were invited to create a unique projection mapping installation in Dubai.


This time it was for an international cosmetics brand Sephora, that belongs to the LVMH Moët Hennessy. Louis Vuitton S.A., is better known as LVMH, a French multinational luxury goods conglomerate, headquartered in Paris and is one of our cherished clients.

The story behind the project was a bit different this time. We were asked to create a projection mapping based on the creative concept created by French ad agency BETC, which is normally created by our studio, nonetheless, we accepted the challenge.
The Soukh al Bahar building is specific in its architecture and surroundings and it is quite tricky for video mapping. The downtown Dubai is extremely lit up, so it was a bit challenging, but in the end, with the help of the people from EMAAR group we managed to bring you this video. Enjoy!

Client: Sephora, Dubai
Concept and visuals by Amar Mulabegovic (themacula.com)
Visuals by Martin Duda
Producer Martin Posta (SIGNAL Production)
Concept, Music composed by Ondrej Skala {JTNB}

Sephora video mapping

Sephora projection mapping at the Soukh al Bahar in Dubai.

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