Fenix beer launch

0 Posted by - 29/02/2012 - Projection mapping, Work

For the Fenix beer launch campaign we have been commissioned by SABMiller global group. The goal was to creatively launch a new brand of wheat beer while using the symbols of the Fenix (phoenix) bird from the greek mythology. The bird symbolizes rebirth or birth of something new and also the campaign was to symbolize the birth of a new beer taste.

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